A/B: Product and Price Testing

I manage a small store and honestly thought A/B testing would be much harder to set up. We’ve tested different images, layouts, and bits of copy, and the results have helped us understand what customers seem to respond to. Another nice surprise is that I haven’t noticed any real difference in site speed. The dashboard did take some getting used to, though. A few of the labels weren’t immediately o...

What I like most is that I can try out store changes without having to wait for a developer. It’s made testing new ideas feel a lot more manageable, especially for smaller changes that we want to try quickly.

A simple tool that does what we needed it to do. We’ve been using it for product page tests and so far, everything has worked smoothly.

We mainly use it when we want to test pricing or make changes to our product pages. Having the different results next to each other makes the decision-making process much easier. I also like that we can run most tests without touching any code. The reports took me a little while to get used to, especially if you’re not very technical, but once you understand the layout, it’s pretty easy to work wi...

We needed a way to experiment with landing pages and product pages without having our developer involved every time. So far, this has worked really well for us. The setup is pretty simple, and there’s enough data in the analytics to understand what’s happening. Being able to test things like images and copy is also a big plus. We haven’t seen much impact on page speed either, which was one of my m...

We’ve been trying a few different product page layouts, and it’s been useful to actually see how each version performs. The reporting is probably what I use most since I can quickly see what changed and whether it made a difference. We were also able to set everything up without asking our developer for help. I wouldn’t mind having more options for customizing the reports, but overall it’s been a...

Pretty straightforward, and our test results are finally easier to make sense of.

I changed three words in a headline because TridentAb told me to test it. three words. that's the version making money now. no idea why. don't care.

does what it says it does. trident could stand to have more starter templates for people like me who don't know what's worth testing yet. keeping it though.

the most useful thing the app ever told me was that my new layout made no difference at all. saved me a redesign I'd already gotten a quote for.

the most useful thing TridentAB ever told me was that my new layout made no difference at all. saved me a redesign I'd already gotten a quote for.

walking into a client meeting with a TridentAb chart instead of my personal opinion has changed those conversations entirely. I stopped losing arguments about hero images.

switched over after another testing app broke my theme twice. Trident hasn't touched a thing it wasn't asked to. someone answered my email on a Sunday, which threw me.

my daughter opened the account and then went back to college. I've run four tests on TridentAb since, alone, at my kitchen table. that should tell you something.

honestly expected nothing. The app settled a two-month argument between me and my business partner about the checkout button. she was right. up 9% since.

We mostly use it to play with our pricing and see what keeps us profitable without scaring buyers off. The insights panel points out things I would have missed on my own. A couple of asks though, let me export the raw data to a spreadsheet and throw in a few different graph styles.

Swapped between two product photos and let it run for a couple weeks. It clearly told me which one shoppers liked more. The results updated in real time which was nice to watch.