TheTruPoint: Analytics, AI
- Pricing
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Free plan available
- Rating
- 5.0 (5)
- Developer
- Elevare Techinex
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Stop losing revenue to wrong ROAS numbers
Most Shopify stores are scaling campaigns that look profitable and aren't. Last-click attribution can overstate ROAS by up to 75%, meaning you're rewarding the wrong channels while real winners get starved of budget. This app installs a server-side pixel to capture what browser tracking misses and connects your store to a full intelligence suite: true attribution, real profit per order, category benchmarks, and real-time alerts before losses compound.
- Server-side pixel captures conversions that browser-based tracking misses.
- Multi-touch attribution shows exactly which channels drive your revenue.
- Pre-built and custom dashboards unify all your store KPIs in one place.
- AI powered analysis to understand your store data.
- Performance alerts and benchmarks notify you when key metrics change.
Languages
English
Works with
Categories
Customer behavior
Marketing and sales
Pricing
Choose the plan that best fits your business.
Free
Free
Features
- Unified sales & performance dashboard
- Real-time store performance monitoring
- WhatsApp & email performance alerts
- Daily & weekly performance summaries
- Revenue, orders, ROAS & AOV tracking
- Up to 500 orders per month
Value
$49 / month
or $499/year and save 15%
Features
- + Everything in Free
- New, repeat, loyal & at-risk segments
- AOV, LTV & RTO by customer segment
- Custom alert thresholds
- Retention & win-back insights
- Up to 2,500 orders per month
Pro
$149 / month
or $1,499/year and save 16%
Features
- ++ Everything in Value
- Multi-touch marketing attribution
- True CAC & ROAS by channel
- Category performance benchmarks
- True profit after all major costs
- Profit by product, channel & region
- AI diagnosis & recommended actions
- Up to 10,000 orders per month
All charges are billed in USD. Recurring and usage-based charges are billed every 30 days. See all pricing options
Reviews (5)
- 100% of ratings are 5 stars
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0% of ratings are 4 stars
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0% of ratings are 3 stars
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0% of ratings are 2 stars
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0% of ratings are 1 stars
TheTruPoint gives us a much clearer picture of how our marketing channels are performing alongside actual Shopify sales. Having Meta, Google and Shopify information together makes campaign reviews and day-to-day decisions much easier.
We initially started using TheTruPoint mainly to avoid jumping between different dashboards. Over time, having Shopify, Meta and Google data together has made it easier for us to spot changes in performance and know where to investigate further. There are always more things we’d like to see as the product evolves, but it’s already proving useful for our team.
Useful tool for a growing D2C brand.
As the number of campaigns and orders increases, keeping track of performance across platforms becomes difficult.
TheTruPoint has helped us organise that information much better.
Support
App support provided by Elevare Techinex.
Data access
This app needs access to the following data to work on your store. Learn why in the developer's privacy policy .
View customer data:
Sensitive data, device and activity data
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Sensitive data
Name, email address, phone number, physical address
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Device and activity data
Geolocation, IP address, browser and operating system, browsing behavior, client ID cookie
View staff and contributor data:
Store owner
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Store owner
Name, email address, phone number, physical address
View and edit store data:
Customers, products, orders, store analytics
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View customers
Browsing behavior, customer data
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View products
Products, collections
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View orders
All order history
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Edit store analytics
Analytics, reports, web pixels
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