Conjura: Profit Analytics

We’ve been using Conjura for eight months and initially had a great experience. Over the last three months, however, we uncovered serious errors in its financial reporting.

It was counting Amazon orders we hadn’t fulfilled as sales—making our revenue and profit look substantially higher than they actually were. Conjura confirmed the problem.

After weeks of chasing, they declined to correct the historical figures, citing a lack of engineering capacity, and provided no date for a permanent fix. The response felt like we’d requested a change of button colour, rather than flagged seriously misleading financial information.

This has rendered the software useless for our purpose: reliably tracking overall sales and profitability. We previously recommended Conjura. Based on how this has been handled, we no longer can.

Conjura has made a real difference in how we work with data as a team. Having all key metrics easily accessible for everyone helps us make faster, better-informed commercial choices. It’s also streamlined our reporting process, no more digging through multiple sources to get the numbers we need. Overall, Conjura gives us a clear, shared view of performance and supports more confident decision-making across departments.

Game-changing reporting clarity for Shopify

Conjura’s Profit Analysis Reporting app is exactly what we needed. It gives you real visibility into profitability—way beyond Shopify’s standard reporting.

It shows clear daily profit tracking, so there’s no more spreadsheets or guesswork. It pulls in all the key cost data—product costs, shipping, ad spend, transaction fees and more—so you can see exactly where your margins sit. You can customise views to drill down by product, channel or customer cohort, and the dashboard is snappy, intuitive and fast to use. Support has also been spot on—quick replies and helpful advice during setup.

If you want to make smarter decisions based on actual profit, this app is a must.