ROAS Analytics & Alerts ‑ OTB
- Pricing
-
Free plan available. Free trial available.
- Rating
- 5.0 (2)
- Developer
- Out Of The Blue
Featured images gallery
Unify your growth stack into always-on analytics with root-cause answers to protect ROAS daily.
Most brands can't explain why ROAS drops. Metrics shift across Shopify, Meta, Google, and Klaviyo — but no single tool connects the dots or tells you why. Out of the Blue does. Built-in root-cause analysis identifies the likely driver across channels the moment performance changes — so your team acts in minutes, not days. Connects to 60+ data sources. Daily and weekly summaries surface the top 3 things that changed, why it happened, and exactly what to do next.
- Stop flying blind — one view of ROAS, CVR & revenue across every channel
- Get alerted before a bad day becomes a bad week — with the cause identified
- Daily + weekly summaries highlighting the top 3 things that need your attention.
- Catch drift before it hits your numbers — auto-baselines + forecasting
- Ask questions in plain English and get answers in seconds — no SQL & analyst
Languages
English
Works with
- Checkout
- Shopify Admin
- Attentive
- Google Ads
- Google Analytics 4
- Klaviyo
- Meta Ads
- TikTok Ads
Categories
Customer behavior
Marketing and sales
Pricing
Choose the plan that best fits your business.
Free
Free
Features
- Track Shopify + Meta performance
- Get simple daily/weekly summaries
- Catch big spend shifts instantly
- Ask AI for quick answers (1/day)
- Connect 1 store
Starter
$199 / month
or $1,990/year and save 17%
Features
- Connect Google Ads, TikTok, Google Ads
- Connect Klaviyo
- See which ads are driving ROAS and CTR
- Spot underperforming landing pages early
- Get alerts before money is wasted
- Ask AI for quick summaries (5/day)
- Up to 2 stores
30-day free trial
Growth (Popular)
$599 / month
or $5,990/year and save 17%
+$1 for every 5,000 events
Features
- Starter +
- See where customers drop off in funnel
- Find out why conversions rise or fall
- Protect tracking with server-side pixel
- Error alerts on site, UTM & checkout
- GA4 + Edgetag integrations
- Ask AI to explain funnel issues (10/day)
- upto 3 stores
30-day free trial
Professional
$749 / month
or $6,999/year and save 22%
+$1.5 for every 5,000 events
Features
- Everything in Growth, plus
- Customer journey: first click to purchse
- See high-value bundles, checkout pattern
- POS + online sales in one view
- Forecast dips with AI anomaly detection
- Ask AI for deep RCA (20/day)
- Up to 5 stores
All charges are billed in USD. Recurring and usage-based charges are billed every 30 days. See all pricing options
Reviews (2)
- 100% of ratings are 5 stars
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0% of ratings are 4 stars
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0% of ratings are 3 stars
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0% of ratings are 2 stars
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0% of ratings are 1 stars
Great to always stay informed about issues which naturally arise while maintaining a shop.
Thanks for your feedback!
We're thrilled to hear that Out Of The Blue helps you stay informed and ahead of the curve.
Issues are bound to arise in any store, and our goal is to make sure you're never caught off guard.
If there's ever anything more we can do to support you, we're just a message away!
Title: Powerful CDP for serious D2C brands - strong support through our Magento to Shopify migration.
We have been working with OTB team from 2025.
We moved from Magento to Shopify in 2026 and Out of the Blue was instrumental in ensuring our tracking and attribution setup was carried forward correctly. Migrating an entire data stack is not trivial - legacy events, custom dimensions, and years of audience data all need to be rebuilt - and the OTB team guided us through every step.
What stands out most is the depth of the platform. EdgeTag handles our server-side events across Google Ads, Meta, and Bing simultaneously, giving us first-party data resilience that a standard pixel setup simply can't match. The AdPulse reports are genuinely useful for weekly account reviews - the team flags issues we might have missed ourselves.
The support team, particularly Jaidev and Ankit, have been responsive and technically strong. For any D2C brand serious about data quality and attribution, OTB is worth the investment.
Support
App support provided by Out Of The Blue.
Resources
Developer
400 Concar Dr, San Mateo, CA, 94402, US
Launched
September 10, 2024
Data access
This app needs access to the following data to work on your store. Learn why in the developer's privacy policy .
View customer data:
Sensitive data, device and activity data
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Sensitive data
Name, email address, phone number, physical address
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Device and activity data
Geolocation, IP address, browser and operating system, browsing behavior, client ID cookie
View staff and contributor data:
Store owner, blog contributors
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Store owner
Name, email address, phone number, physical address
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Blog contributors
Email address, IP address, browser and operating system
View and edit store data:
Customers, products, orders, discounts, store credit, marketing, store analytics, Shopify Functions, Online Store
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View customers
Customer data erasure, browsing behavior, merge customers, customer data
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View products
Inventory, products, collections
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View orders
Draft orders, all order history, returns, shipping information
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View discounts
Discount codes and promotions
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View store credit
Store credit accounts
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View marketing
Marketing events
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Edit store analytics
Reports, web pixels
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View Shopify Functions
Cart transforms
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Edit Online Store
Checkout page, Online Store pages, Online Store script tags, theme
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View other data
Cart transforms, locations, price rules
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